Music of the week
Tunes to feed your soul 🎵
Anyone else a big fan of discovering amazing playlists on SoundCloud? We sure are! Here’s our pick of the week to tune into as you dive into this dispatch. Press play and let the music set the vibe. 🎧
Fashion & Design
EDARA × SKERGETH
With their first joint hat collection, the Munich-based womenswear label EDARA and the Vienna-based handbag label SKERGETH present an extraordinary collaboration with the traditional Viennese hat maker Mühlbauer.

Heimat Members-Only
We’ve secured 5 spots for Heimat members exclusive access to the Press Preview, the night before the pop up opens. If you miss the preview, you can still stop by the pop-up over the following two days.
Press Day: 9th of October at 18:30pm
Pop-Up: Milk Store, Spiegelgasse 15, 10-11th of October
The Salon
Awakening the Artist Within: The Salon Inspired by The Artist's Way
Join us for an inspiring salon where creativity flows and the artist inside you is awakened. Dive into discussions, exercises, and community connection inspired by the global bestseller The Artist’s Way.

Heimat Members-Only
The salon includes the latest edition of Julia Cameron’s The Artist’s Way book, light refreshments, and stationery for the interactive session.
When: 12th of October, 15-18pm
Art & Culture
FOTO WIEN
Austria’s largest biennial photography festival, running from October 3 to November 2, 2025. Hosted by FOTO ARSENAL WIEN, the festival features a dynamic program of exhibitions, panels, artist talks, and workshops. This year's theme, Dynamic Futures, explores the evolving role of photography in the digital age.

Our picks:
GUIDED TOUR “MEET BOB”
When: 6th of October 2025, 16.30-18 o'clock at Leica Galerie - Seilergasse 14, 1010 Wien
The exhibition “Meet Bob” by Dutch photographer Jasper Doest revolves around the Caribbean flamingo Bob: His life took a dramatic turn when he flew into a hotel window in Curaçao and suffered serious injuries. Cared for by local veterinarian Odette Doest, he quickly became a figure of hope for the island and its wildlife and environmental initiative. Photographer Jasper Doest‘s outstanding project deals with the fragility of our eco-system and the impact of civilization on wildlife, but also tells a very personal story. Event details.
FIRST ROLL, KATE AND ODIA
When: Teusday 7th of October, Tschechisches Zentrum Wien Gußhausstraße 10, 1040 Wien
“First Roll, Kate and Odie” is a sequence of moments that closely connect. It is cinematic, but it is also still. The mediation between single image and sequence allows for a complex picture of the experience of that afternoon in 2017. Event details.
For more information and a full schedule of events, visit the official website.
Culinary
POPCHOP: Future Food Culture
Popchop raises awareness about the future of food, blending culinary innovation with pop culture and exploring its economic, ecological, and social impact. Vienna Future Food Week brings together international voices and fresh formats across the city’s vibrant venues for nine days of talks, pop-ups, and new taste experiences focused on sustainable gastronomy.

Our picks:
Nerding Session: Future Food
When: Thursday 9 October, 6–8 PM, OTOTO, 1020 Vienna
A night for the curious palate. Part talk, part tasting, all about how memory is shaped by flavour, scent, and design. Join Alexander Ehrmann (Saint Charles Apothecary), Silvia Iacobescu (Piccino), and Saly & Ulrich Wolfger (Blvb.Blub), in a conversation moderated by Ioana Negulescu. They’ll explore the craft behind multisensory experiences - from apothecary alchemy to ferments, perfumes, and the quiet magic of fermentation. Stay for a tasting of vermouth and amaro by Piccino, scent journeys by Saint Charles, and small bites by Berries & Spice featuring ferments from Blvb.Blub. Free entry - sign up here.
Tradition Spotlight
Strum Season
Early autumn in Vienna means the arrival of Sturm, the cloudy, lightly fizzy, semi-fermented grape juice that marks the start of winemaking season. Sweet, refreshing, and low in alcohol, it’s only available for a few weeks each year before it ferments into proper wine.
Sip it in simple tumblers at city taverns - or make the short climb up to the Nussberg, Vienna’s sun-soaked vineyard hill, and enjoy it at one of our favorite independently run Buschenschanks, Weingarten Mischpoche, surrounded by vines and views of the city.

Musings & Maker Highlights
Drink Crush
Hands down the best non-alcoholic aperitif we’ve tried in a long time.
The word 'iessi' is borrowed from Friulan, the language of the little-known region in northeastern Italy where these aperitifs were originally created.

Made in a small family-run distillery in Trieste. “After nearly a year of experimentation, we managed to transform this liqueur into a distinctive and unapologetically alcohol-free apéritif.”
Pulse Pick
Mindful Body blends the grounding focus of yoga - balance, strength, flexibility, meditation - with dynamic, sweat-inducing exercises that sculpt and energise the body. What we love about it: the sessions feel less like a standard workout and more like a ritual to reset mind and body - the perfect way to start a weekend.

We especially recommend going when Verena, who developed the practice, is teaching; her classes embody the spirit behind Mindful Body.
She’s teaching this every Saturday at 9am.
Store Spotlight
Softcover is Vienna’s first shop devoted to independent publishing - a curated selection of photo books, art books and indie magazines. Founded in 2023 by designer-photographer Sebastian Gansrigler, it grew from Auslöser Magazine, OFF GRID Photo Festival, and years of pop-ups into a permanent space for quality printed matter in Vienna’s 6th district.

Artist in Focus
Joonhyeok Daniel Cho is a Vienna-based artist from South Korea and is currently studying at the University of Applied Arts. Recently, he was featured in Hollerei Gallery’s exhibition “What Makes You Laugh, What Makes You Cry?”, curated by Julia Harrauer, Co-founder of Young Curators Club.

Joonhyeok Daniel Cho’s paintings depict anonymous faces that emerge as universal masks of emotion. Their stillness weighs heavier than a scream, and silence becomes more oppressive than sound. His work does not demand an interpretation of the expressions shown but invites viewers to confront their own emotional states. It is an encounter with what lies dormant within us and with the conditions under which we reveal our inner fragility.
Notes of the Week 📝
Each week, we leave you with something to spark thought and conversation.
Book We’re Reading: Rick Rubin’s The Creative Act – i a meditative guide to unlocking creativity by embracing presence, intuition, and artistic freedom ✨
Article: How to pay attention again – the neuroscience of focus in the age of everything.
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See you next week,
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